SEO stands
for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to
make them reach a high position in the search results of Google and other
search engines. This means that people will be more likely to encounter your
website when searching online. SEO focuses on improving the rankings in the
organic search results. If you have a website and you want to get more traffic,
there’s no doubt about it: SEO should be part of your marketing efforts.
Today, SEO is more important than
ever – and it’s also more complicated than ever.
To be a
successful SEO professional, you must be a student of the game, constantly
learning and educating yourself to stay up to date with all the latest
developments.
Search
engine optimization (SEO) standards are constantly changing. Like social media,
email marketing, and emerging technologies such as artificial
intelligence (AI), search engines are improving the way in which they deliver
results to users every day.
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On-page SEO factors
The ranking
of your pages is partly determined by on-page factors. On-page SEO factors
are all the things on your website that you have a direct influence on. These
factors include technical aspects (e.g. the quality of your code
and site speed) and content-related aspects, like the structure of
your website or the quality of the copy on your website. These
are all crucial on-page SEO factors that you can work on.
Off-page SEO factors
In addition
to on-page SEO factors, your rankings are also determined by a few off-page
SEO factors. These factors include links from other websites, social media
attention, and other marketing activities that happen off of your own website.
Although not impossible, these off-page SEO factors can be more difficult to
influence. The most important of these off-page factors is the number and
quality of links pointing towards your site. The more quality, relevant
sites that link to your website, the higher your position in Google will be.
Another
off-page factor that plays a role in SEO is your competition relating to
the niche of your particular business. In some niches, it is much harder
to rank than in others. The competitiveness of your market therefore also has a
major influence on your chances of ranking.
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Holistic SEO
With
holistic SEO, your primary goal is to build and maintain the best possible
website. You don’t try to fool Google but invest your time and effort in a
sustainable long-term strategy. Working on improving your pages and having a
high-quality website will improve your chances of ranking. Because Google wants
to offer its users the best results to their search query and the best results
are the ones that have great content, but are also user-friendly, fast, and
easily accessible.
Ranking well
in search engines like Google asks for an extensive SEO strategy focused on
every aspect of your website and its marketing. The technical side, the user
experience (UX), the content on your website: all need to be top-notch. To
keep ranking well in Google, you should develop – what we call – a holistic SEO
approach.
Conclusion
SEO is the
practice of optimizing websites to make them reach a high position in Google’s
– or another search engine’s – search results. At Yoast, we believe that
holistic SEO is the best way to rank your pages because you focus on optimizing
every aspect of your site.
For advice on SEO and Digital Markering related task, contact us.